Margaret Meiling Luo, Ph. D.
Assistant Professor of Business
Administration
Telephone: +886-3-463-8800 ext.2632
Fax: +886-3-463-0377
Email:
Research Interests
Ÿ
Technology
Adoption
Ÿ
Human Factors of
e-CRM
Ÿ
Collaborations
Ÿ
Online Information
Seeking Behavior
Teaching
Interests
Ÿ
E-commerce
Ÿ
System Analysis
and Design
Ÿ
Management of
Information Systems
Ÿ
Telecommunication
Services
Ÿ
Statistics/Research
Methods
Ÿ
Organizational Communication
Education
08/2000-08/2005 Ph.D.
in Communication
and Information Sciences,
Dissertation
directed by William Remus, Ph.D.
Title:
Technology
Acceptance of Information Services
09/1997-01/1999 Master of Informatics in Information Communication,
09/1989-06/1993 Bachelor
of Art in Mass Communication,
Honors and
Awards
2004-2005 Louise Hess Miller
Endowment Fund Travel Grant
2001-2003 P.E.O. International Peace Scholarship
2001-2002 Chun Ku and Soo Yong Huang Scholarship
Professional
Memberships
2004-Present Association
of Information Systems
2003-Present American
Marketing Association
Service
2005/06 Reviewer
of Group05¡¦, Conference and Communications & ACM
2007/06 Reviewer
of the
Publications
Chea, S., & Luo, M. M. (2007). Post-Adoption
Behaviors of E-service Customers: The Interplay of Cognition and Emotion. International
Journal of Electronic Commerce, 11, 4, In press.
Luo, M. M., Remus, W., & Sheldon, P. J. (2007).
Technology Acceptance of the Lonely Planet Website: An Exploratory Study. Journal
of Information Technology and Tourism, 9(2), 67-78.
Chea, S., & Luo,
M. M. (2006). E-service Customer Retention: The Role of Negative Affectivity
and Perceived Switching Cost. Journal of Information Science and Technology
(JIST): Special Issue: Electronic Customer Relationship Management, 3(2),
5-22.
Chen, J. S., Ching,
R. K. H., Luo, M. M., & Liu, C. C. (2008, January 7th-10th). Virtual Experiential Marketing on Online
Customer Intentions and Loyalty. Paper presented
at the Hawaii International Conference on System Sciences (HICSS41),
Chea, S., & Luo,
M. M. (2007, January 3rd-6th). Cognition, Emotion, Satisfaction, and
Post-Adoption Behaviors of E-service Customers. Paper presented at the
Hawaii International Conference on System Sciences (HICSS40),
Luo, M. M., Remus, W., & Chea, S.
(2006, August 4th-6th). Technology Acceptance
of Internet-based Information Services: An Integrated Model of TAM and U&G Theory. Paper presented at the
Americas Conference on Information Systems
(AMCIS2006),
Luo, M. M., Remus, W., & Sheldon, P.
J. (2006, June 14th-18th). Technology Acceptance of a Travel Website: An Exploratory Study. Paper presented at the 11th Annual Conference of Asia Pacific Decision
Sciences Institute (APDSI2006),
Chea, S., & Luo, M. M. (2005, August
11th-14th). E-service Customer Retention: The Role of Negative Affectivity and Perceived
Switching Cost. Paper
presented at the Americas Conference
on Information Systems (AMCIS2005),
Chea, S., & Luo, M. M. (2005, December 11th). Users as Social
Actors: The Case of
Luo, M. M. (2004, May 21th-24th). The
Effect of Combined-Language Search Strategy on Users' Search Experience.
Paper presented at the Third Biennial International Conference on Intercultural
Research (IAIR2004),
PAPEr Under REview
Luo, M. M., Remus, W., & Chea, S. Technology Acceptance of Internet-Based
Information Services: An Integrated Model of TAM and U&G Theory. Paper
submitted to MIS Quarterly.
Luo, M. M., Chea, S., & Chen, J. S.
Web-based Information Service Adoption: A Comparison of Motivational Model and
Uses and Gratifications Theory. Paper submitted to Information &
Management.
Chen, J. S., Ching, R. K. H., Luo, M. M.,
& Liu, C. C. The Effects of Virtual Experiential Marketing on Online
Customer Intentions and Loyalty. Paper submitted to Journal of American
Society for Information Science and Technology.